Privacy Notice

2026-08-01

KROMA handles personal data under Mexico's Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP). This notice explains what we collect, why, and what control you have.

What we collect

Your phone number, to create and verify your account.
Your team, so we know which colour you paint in.
Your approximate location at the moment you tap “I'm here”, and only at that moment. We do not track your location in the background or between matches.
The language and country you choose, to show you the app in your language.
Your birth year, only if you choose to give it. It is used solely to decide whether you may see age-restricted advertising (for example, alcoholic drinks). If you do not give it, you simply never see those ads.

What we use it for

To work out which neighbourhood you are in and add points to your team.
To show aggregate totals on the map: how many fans are in an area or a bar, and what share each team holds.
We do not use your location for advertising, we do not sell it, and we do not share it with third parties.

What we never do

We never show a person on the map. No user pins, no personal dots, no blurred positions.
We never show data for an area or a bar with fewer than 5 people present. Below that, the map shows “few fans” and nothing else.
We never send alerts targeted against rival supporters.
We never show your name at a bar unless you turn that on yourself. It is off by default.

How long we keep it

Every location record is deleted after 4 hours. We do not keep a history of your movements.
The points you earn are stored by neighbourhood and team, without coordinates.
Your account is kept until you delete it.

Your ARCO rights

You may request Access, Rectification, Cancellation or Opposition regarding your data by writing to privacidad@playkroma.com.
You can delete your account from your profile at any time. Doing so removes your profile and its associated records.
You can revoke location permission in your phone settings. You will still be able to watch the map.

Controller

KROMA. Privacy contact: privacidad@playkroma.com.
If you believe your data protection rights have been infringed, you may contact INAI.